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Adding Online-Only Stores or Locations Without a Physical Address

How to handle online retailers, service areas, or locations that don't have a street address.

StoreRocket is designed for physical locations with real addresses, but you can work with online-only stores or service areas too. Here's how.

Online stores with no physical address

If you have online retailers or distributors that don't have a storefront:

  1. Go to Locations and select Add

  2. In the Location section, enter the retailer's city and country. City is required. The street address can stay empty

  3. In the Details section, use the Website field to link to their online store

  4. In the Enrich section, add a search filter like "Online" so visitors can distinguish online from physical stores

The location will geocode to the city level, which is usually close enough for an "online" listing.

A location set to Hidden doesn't show anywhere in your locator, on the map or in the list. Keep it Live.

Service area businesses

For businesses that serve an area but don't have a public address (like mobile services or delivery zones):

  1. Use a central point in the service area as the address

  2. Add a custom field such as "Service Area" explaining the area

  3. Use the Website field or a Calls to action button to link to their booking/contact page

Locations with only coordinates

If you have latitude and longitude but no street address:

  1. Add the location with Add on the Locations page

  2. In the Location section, enter a city (it's required), then open Enter coordinates manually and fill in Latitude and Longitude. You can also drag the marker on the map

  3. Add a custom field like "Mobile Service" if you want to label it

  4. The pin will appear on the map at the exact coordinates

If you import your locations, a row with a name and latitude and longitude is enough. The street address can stay empty.

Tips

  • Use search filters to let visitors filter between physical stores and online retailers

  • Use custom fields to add "Online Only" or "Service Area" labels

  • A Calls to action button can link visitors directly to the online store or booking page

Questions? Message us on live chat.

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